MARKETING
STRATEGY
ENGAGE
INSPIRE
CONVERT
MARKETING STRATEGY
WHY
YOUR PURPOSE
Why you are creating content and what value you expect it to provide
WHO
YOUR AUDIENCE
The one category of consumers your content can benefit most and what's in it for them
WHAT
YOUR BRAND STORY
What specific, unique, and valuable idea you will build your content assets around
HOW
YOUR PROCESS
How you will structure and manage your operations. How you will enable, activate, and apply specific tactics in pursuit of your goals
WHERE
YOUR CHANNEL
Where you will distribute your content to maximize the breadth and depth of the reach
HOW MUCH
YOUR MEASUREMENT
How you will gauge your content's performance, evaluate its business impact, and identify opportunities for improvement
Your competition on social media is
not just your industry competitors
but
every person
every brand
every small business
every big technology company
every politician
every celebrity
Which social platform are your customers located? Who's talking and what's being said?
What kind of conversation you are going to spark?
How to connect with the more influential "conversationalists"?
How to stand out in social medias and cut through the online clutters?